Digital Marketing Fundamentals

3–4 weeks • 14–16 hours

Build practical, course-specific capability in Channels, content basics, analytics intro through a complete workflow for Digital Marketing Fundamentals. The learner produces reviewable evidence, applies quality controls, and finishes with a repeatable operating system appropriate to Level 1.

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What You Will Achieve

Develop Channels, content basics, analytics intro

CURRICULUM

Course Roadmap

20 lessons

Context, Diagnosis & Foundations

For Digital Marketing Fundamentals, scope the function for Channels, content basics, analytics intro, then identify stakeholders and inputs, establish a measurable baseline, and document assumptions and constraints.

▶ Digital Marketing Fundamentals — Context, Diagnosis & Foundations: Scope and decision context

▶ Digital Marketing Fundamentals — Context, Diagnosis & Foundations: Stakeholder, evidence and inputs

▶ Digital Marketing Fundamentals — Context, Diagnosis & Foundations: Applied workflow for Channels, content basics, analytics intro

▶ Digital Marketing Fundamentals — Context, Diagnosis & Foundations: Quality review, exceptions and handoff

4 lessons

Method, Planning & Workflow Design

For Digital Marketing Fundamentals, select an appropriate method for Channels, content basics, analytics intro, then translate objectives into a workflow, define controls and decision points, and prepare reusable templates and documentation.

▶ Digital Marketing Fundamentals — Method, Planning & Workflow Design: Scope and decision context

▶ Digital Marketing Fundamentals — Method, Planning & Workflow Design: Stakeholder, evidence and inputs

▶ Digital Marketing Fundamentals — Method, Planning & Workflow Design: Applied workflow for Channels, content basics, analytics intro

▶ Digital Marketing Fundamentals — Method, Planning & Workflow Design: Quality review, exceptions and handoff

4 lessons

Execution & Practical Delivery

For Digital Marketing Fundamentals, perform the core workflow end-to-end for Channels, content basics, analytics intro, then produce professional evidence, handle common exceptions, and apply quality checks before handoff.

▶ Digital Marketing Fundamentals — Execution & Practical Delivery: Scope and decision context

▶ Digital Marketing Fundamentals — Execution & Practical Delivery: Stakeholder, evidence and inputs

▶ Digital Marketing Fundamentals — Execution & Practical Delivery: Applied workflow for Channels, content basics, analytics intro

▶ Digital Marketing Fundamentals — Execution & Practical Delivery: Quality review, exceptions and handoff

4 lessons

Measurement, Optimization & Governance

For Digital Marketing Fundamentals, define useful KPIs for Channels, content basics, analytics intro, then inspect quality and performance, diagnose failure points, and improve the workflow without losing control.

▶ Digital Marketing Fundamentals — Measurement, Optimization & Governance: Scope and decision context

▶ Digital Marketing Fundamentals — Measurement, Optimization & Governance: Stakeholder, evidence and inputs

▶ Digital Marketing Fundamentals — Measurement, Optimization & Governance: Applied workflow for Channels, content basics, analytics intro

▶ Digital Marketing Fundamentals — Measurement, Optimization & Governance: Quality review, exceptions and handoff

4 lessons

Integrated System & Capstone

For Digital Marketing Fundamentals, connect the course outputs into one operating system for Channels, content basics, analytics intro, then document ownership and repeatability, validate the system against a realistic case, and prepare a portfolio-ready evidence pack.

▶ Digital Marketing Fundamentals — Integrated System & Capstone: Scope and decision context

▶ Digital Marketing Fundamentals — Integrated System & Capstone: Stakeholder, evidence and inputs

▶ Digital Marketing Fundamentals — Integrated System & Capstone: Applied workflow for Channels, content basics, analytics intro

▶ Digital Marketing Fundamentals — Integrated System & Capstone: Quality review, exceptions and handoff

4 lessons