Certified Executive™ Digital Marketing & Lead Generation
MKT-E-02

Lead Generation Executive Foundations

2–3 weeks • 10–12 hours

Build practical, course-specific capability in Lead capture, funnels intro through a complete workflow for Lead Generation Executive Foundations. The learner produces reviewable evidence, applies quality controls, and finishes with a repeatable operating system appropriate to Level 1.

₹1,499 ₹4,999 70% OFF
You save ₹3,500 on enrollment
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What You Will Achieve

Develop Lead capture, funnels intro

CURRICULUM

Course Roadmap

20 lessons
M1

Context, Diagnosis & Foundations

For Lead Generation Executive Foundations, scope the function for Lead capture, funnels intro, then identify stakeholders and inputs, establish a measurable baseline, and document assumptions and constraints.

▶ Lead Generation Executive Foundations — Context, Diagnosis & Foundations: Scope and decision context
▶ Lead Generation Executive Foundations — Context, Diagnosis & Foundations: Stakeholder, evidence and inputs
▶ Lead Generation Executive Foundations — Context, Diagnosis & Foundations: Applied workflow for Lead capture, funnels intro
▶ Lead Generation Executive Foundations — Context, Diagnosis & Foundations: Quality review, exceptions and handoff
4 lessons
M2

Method, Planning & Workflow Design

For Lead Generation Executive Foundations, select an appropriate method for Lead capture, funnels intro, then translate objectives into a workflow, define controls and decision points, and prepare reusable templates and documentation.

▶ Lead Generation Executive Foundations — Method, Planning & Workflow Design: Scope and decision context
▶ Lead Generation Executive Foundations — Method, Planning & Workflow Design: Stakeholder, evidence and inputs
▶ Lead Generation Executive Foundations — Method, Planning & Workflow Design: Applied workflow for Lead capture, funnels intro
▶ Lead Generation Executive Foundations — Method, Planning & Workflow Design: Quality review, exceptions and handoff
4 lessons
M3

Execution & Practical Delivery

For Lead Generation Executive Foundations, perform the core workflow end-to-end for Lead capture, funnels intro, then produce professional evidence, handle common exceptions, and apply quality checks before handoff.

▶ Lead Generation Executive Foundations — Execution & Practical Delivery: Scope and decision context
▶ Lead Generation Executive Foundations — Execution & Practical Delivery: Stakeholder, evidence and inputs
▶ Lead Generation Executive Foundations — Execution & Practical Delivery: Applied workflow for Lead capture, funnels intro
▶ Lead Generation Executive Foundations — Execution & Practical Delivery: Quality review, exceptions and handoff
4 lessons
M4

Measurement, Optimization & Governance

For Lead Generation Executive Foundations, define useful KPIs for Lead capture, funnels intro, then inspect quality and performance, diagnose failure points, and improve the workflow without losing control.

▶ Lead Generation Executive Foundations — Measurement, Optimization & Governance: Scope and decision context
▶ Lead Generation Executive Foundations — Measurement, Optimization & Governance: Stakeholder, evidence and inputs
▶ Lead Generation Executive Foundations — Measurement, Optimization & Governance: Applied workflow for Lead capture, funnels intro
▶ Lead Generation Executive Foundations — Measurement, Optimization & Governance: Quality review, exceptions and handoff
4 lessons
M5

Integrated System & Capstone

For Lead Generation Executive Foundations, connect the course outputs into one operating system for Lead capture, funnels intro, then document ownership and repeatability, validate the system against a realistic case, and prepare a portfolio-ready evidence pack.

▶ Lead Generation Executive Foundations — Integrated System & Capstone: Scope and decision context
▶ Lead Generation Executive Foundations — Integrated System & Capstone: Stakeholder, evidence and inputs
▶ Lead Generation Executive Foundations — Integrated System & Capstone: Applied workflow for Lead capture, funnels intro
▶ Lead Generation Executive Foundations — Integrated System & Capstone: Quality review, exceptions and handoff
4 lessons