Certified Specialist™ Digital Marketing & Lead Generation
MKT-S-02

Digital Empire Marketing Specialist

4–5 weeks • 24–28 hours

Build practical, course-specific capability in Multi-channel campaign management through a complete workflow for Digital Empire Marketing Specialist. The learner produces reviewable evidence, applies quality controls, and finishes with a repeatable operating system appropriate to Level 2.

₹2,499 ₹8,999 72% OFF
You save ₹6,500 on enrollment
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What You Will Achieve

Develop Multi-channel campaign management

CURRICULUM

Course Roadmap

20 lessons
M1

Context, Diagnosis & Foundations

For Digital Empire Marketing Specialist, scope the function for Multi-channel campaign management, then identify stakeholders and inputs, establish a measurable baseline, and document assumptions and constraints.

▶ Digital Empire Marketing Specialist — Context, Diagnosis & Foundations: Scope and decision context
▶ Digital Empire Marketing Specialist — Context, Diagnosis & Foundations: Stakeholder, evidence and inputs
▶ Digital Empire Marketing Specialist — Context, Diagnosis & Foundations: Applied workflow for Multi-channel campaign management
▶ Digital Empire Marketing Specialist — Context, Diagnosis & Foundations: Quality review, exceptions and handoff
4 lessons
M2

Method, Planning & Workflow Design

For Digital Empire Marketing Specialist, select an appropriate method for Multi-channel campaign management, then translate objectives into a workflow, define controls and decision points, and prepare reusable templates and documentation.

▶ Digital Empire Marketing Specialist — Method, Planning & Workflow Design: Scope and decision context
▶ Digital Empire Marketing Specialist — Method, Planning & Workflow Design: Stakeholder, evidence and inputs
▶ Digital Empire Marketing Specialist — Method, Planning & Workflow Design: Applied workflow for Multi-channel campaign management
▶ Digital Empire Marketing Specialist — Method, Planning & Workflow Design: Quality review, exceptions and handoff
4 lessons
M3

Execution & Practical Delivery

For Digital Empire Marketing Specialist, perform the core workflow end-to-end for Multi-channel campaign management, then produce professional evidence, handle common exceptions, and apply quality checks before handoff.

▶ Digital Empire Marketing Specialist — Execution & Practical Delivery: Scope and decision context
▶ Digital Empire Marketing Specialist — Execution & Practical Delivery: Stakeholder, evidence and inputs
▶ Digital Empire Marketing Specialist — Execution & Practical Delivery: Applied workflow for Multi-channel campaign management
▶ Digital Empire Marketing Specialist — Execution & Practical Delivery: Quality review, exceptions and handoff
4 lessons
M4

Measurement, Optimization & Governance

For Digital Empire Marketing Specialist, define useful KPIs for Multi-channel campaign management, then inspect quality and performance, diagnose failure points, and improve the workflow without losing control.

▶ Digital Empire Marketing Specialist — Measurement, Optimization & Governance: Scope and decision context
▶ Digital Empire Marketing Specialist — Measurement, Optimization & Governance: Stakeholder, evidence and inputs
▶ Digital Empire Marketing Specialist — Measurement, Optimization & Governance: Applied workflow for Multi-channel campaign management
▶ Digital Empire Marketing Specialist — Measurement, Optimization & Governance: Quality review, exceptions and handoff
4 lessons
M5

Integrated System & Capstone

For Digital Empire Marketing Specialist, connect the course outputs into one operating system for Multi-channel campaign management, then document ownership and repeatability, validate the system against a realistic case, and prepare a portfolio-ready evidence pack.

▶ Digital Empire Marketing Specialist — Integrated System & Capstone: Scope and decision context
▶ Digital Empire Marketing Specialist — Integrated System & Capstone: Stakeholder, evidence and inputs
▶ Digital Empire Marketing Specialist — Integrated System & Capstone: Applied workflow for Multi-channel campaign management
▶ Digital Empire Marketing Specialist — Integrated System & Capstone: Quality review, exceptions and handoff
4 lessons
RECOMMENDED BEFORE YOU START

Prerequisites

  • MKT-E-01 — Digital Marketing Fundamentals